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If you want to creep yourself out about the future of marketing, one anecdote on the Word of Mouth Marketing Association blog should do the trick. Seems a guy named Tom Coates, who works for the BBC, posts a long item on his personal blog, plasticbag.org, about how he hasn’t spoken to his father in 30 years. Among the sympathetic postings is one from a “Barry Scott,” who says he went through a similar ordeal but decided to make amends with his dad.
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